Start Here
Matt Spinetta · 619-379-8792
Kevin Roznowski · 714-360-8118
Jim Vetter · Lead / DAM · 415-789-6150
Emilio Hernandez (NetApp) · +34 648 69 55 63
Joelle Duffy (Drury) · 917-679-5316
Room 105, Level 1. This is the same space as the Drury office and serves as the production room / DAM station.
Password: NTAPFY27. Conference Wi-Fi is for the MGM Conference Center only.
Breakfast: 6:30 am - 8:30 am. Lunch: 11:30 am - 1:30 pm. Dinner window: 5:30 pm - 7:30 pm. Fit individual meals around assignments.
Government ID required for badge pickup. Badges/lanyards must be worn for conference events and the Tuesday offsite party.
Install the NetApp Events app for schedules, room lookups, notifications, and session context. Log in with the same credentials used to register.
Open App Store linkStart-of-Day Checklist
When you arrive, track down Jim before starting coverage. Get your event memory cards and confirm the card plan for your cameras.
After cards, we will take a quick walk around the conference center to get reacquainted with the room locations and movement paths.
Production office is the same as the Drury office. It is Room 105, Level 1, next to the Grand Ballroom.
Daily Attendee Agenda
Monday
Tuesday
Wednesday
Photo Coverage Signals
All of the Monday breakouts are a special theme called "The Logo Hunt", spread across 18 rooms on levels 1 and 3. You should prioritize active collaboration, room/table signage, laptop and phone use, and enough variety across both floors to show the scale.
The Grounds is the new name for the Festival Grounds. It is very similar to last year with expo, sponsors, and theaters. Attendee meals are also served here.
These are 20-minute sessions in The Grounds. Useful targets: speaker, audience, signage/title slide, sponsor branding, and attendee engagement. We won't be able to shoot them all, but grab what you can when you're in the expo area. The 1:25pm NVIDIA session on Tuesday is a required capture.
Attendees are scanning QR codes from the event app, earning points, and checking leaderboards. Look for app interaction moments and leaderboard/display visuals in The Grounds.
Shoot badge/security entry, shuttle/arrival path if feasible, racing simulators, pit stop challenge, helmet/car design, F1 DRIVE karting, food, beer/wine bar, staff in branded gear, and group fun.
Day three emphasizes final Grounds learning/networking, Keynote Three, Geo Sessions, Cloud Sessions, and closing energy. Protect coverage before teardown drains the room.
The Grounds / Expo
The Grounds / Expo Coverage means photographing the expo floor as both a designed environment and an active sales/networking space. Capture clean booth, activation, signage, food/display, and digital-signage shots before or between open periods when possible. During open hours, prioritize real engagement: conversations, demos, sponsor interactions, internal NetApp booths, Exploration Theater moments, Solution Selling Cafe, Cheers for Peers, and branded attendee activity. Show the three zones: The Edge / How We Sell, The Terrain / What We Sell, and The Base Camp / How We Operate. For double-sided booths, photograph all sides.
Between Assignment Priorities
When you have slack, look for attendees actively engaging with each other and with visible event branding, signage, screens, or designed environments.
Grab flattering candids of NetApp, Opus, Drury, agency, and production staff working, collaborating, solving problems, greeting people, or grouped together.
Look for booth conversations, demos, sponsor interactions, Exploration Theater moments, mobile-game/QR activity, leaderboard visuals, food/display, and clean signage.
Card / File Workflow
One card stays in the camera all event. The other two rotate through Jim/DAM for copy and verification.
No photographer should be left without two active cards after a handoff. Confirm before leaving DAM.
Keynote exits, meal windows, and transitions to/off The Grounds are the best handoff points unless Jim requests otherwise.